You may have seen 'spin the wheel' pop-ups phone number list on various websites (Neil Patel and I have used them). The bottom line is that website visitors have the option to spin a wheel - Price Is Right style - in order phone number list to claim a coupon or other incentive. As with everything else, “spin the wheel” opt-ins are worth a try. Don't think they will solve all your phone number list capture problems. But if creating one is appropriate for your brand, put one on your website and see what the results tell you.
Use Visual Cues to Increase Opt-in Box Engagement
Whatever your offer or what you offer website visitors in exchange for their phone number list addresses, your opt-in mechanism should be visually distinct from the phone number list rest of your text. Otherwise, you risk visitors forgetting it when browsing your pages. That said, this strategy has been around for a while, which means it may not be phone number list as effective as it once was. That's not to say you shouldn't differentiate your opt-in mechanism at all.
Post a lead magnet
Some people call this strategy a “content upgrade,” but basically you are already producing great phone number list content. Why not produce a bit more - perhaps a detailed guide or something that provides additional value - and only make it available to those who opt in? Here's how Brian Dean used a lead magnet in an article phone number list on using lead magnets (very clever!). His full article is extremely valuable. But interested readers can engage even further by choosing to download his “Step-by-Step Checklist,” which is not available phone number list to the general public.
As with the phone number list Spin the Wheel promotion described above, the phone number list value of your lead magnet should be worth the perceived cost of membership. Many marketers used to recommend giving away eBooks as the lead magnet, for example, but these days that strategy is so overused — and the quality of many eBook magnets has gotten so low — that most phone number list visitors don't see very little incentive to sign up. It all comes down to value. Try out the different strategies above when choosing your lead magnet. When you see a spike in your phone number list opt-ins, you'll know you picked the right giveaway.
Share Pretty Links Across Different Mediums
This tip may not apply to you if you only post content on your website. But let's say you do podcast tours or events like Neil and Me, or if you do video collaborations or guest posts with other phone number list websites. When using different mediums, what you can do is create a “pretty” link that is easy to remember.
Behind the scenes, I would use a tool like the phone number list Pretty Link WordPress plugin to set up a hidden link to that URL. That way, when people walked through it, I could not only show them a special, targeted promotion hidden behind a subscription form, but I could also use the link to track how many subscriptions a particular appearance got. This would help me figure out where I want to spend my time in the future to grow my list even more.